Game Design & Economy Insights
ASO KPIs vs. Vanity Metrics: What to Track
Track conversion, retention, and LTV—not downloads or impressions—to grow sustainable app revenue.
Explosive Growth of Digital CCGs
TradeSports – A Second Screen Sports Game
iOS App Update Text Best Practices
Infinity Blade 2 ClashMob: Hacking the Social Graph
Infinity Blade 2 ClashMob: Hacking the Social Graph
Casual Connect 2012 Wrap Up
Magic Numbers: The Wooga Way of Retaining Users
Email Marketing Tactics to Drive Player Engagement and Retention
Learnings from Shadow Cities: What is the Successful Recipe for Location Based Games?
Platforms and Publishing
Applying hardcore DNA to casual games
Newbie to big spender: understanding the player lifecycle
Designing original games
Designing core loops
What sells in big mmorpgs and why
Emerging platforms panel
Jewels with buddies – FTUE analysis
AC&A @ casual connect 2012