A Fresh Look at In-Game Sponsorships

A Fresh Look at In-Game Sponsorships

ByAdrian CrookOctober 28, 2015

Ugly bottom banners and annoying interstitial pop-ups that interrupt gameplay: this is what most people think of in relation to mobile…

Five Design Strategies for Effective Midcore Monetization

Five Design Strategies for Effective Midcore Monetization

ByAdrian CrookJuly 24, 2015

Beating the Stigma of Free-to-Play with Value-added purchases The mobile gaming market has options for every type of player – casual,…

Timers, Opt-ins, and Chimes: Notification Best Practices

Timers, Opt-ins, and Chimes: Notification Best Practices

ByAdrian CrookJuly 14, 2015

As game developers, we do everything in our power to increase player retention rates—optimizing core loops, creating compelling new features, and…

Let Me Tell You (Half) a Story: How Nebulous Narratives Court Disaster

Let Me Tell You (Half) a Story: How Nebulous Narratives Court Disaster

ByAdrian CrookApril 6, 2015

Let me tell you a story. It’s got a great setup, a really solid hook – the concept is gold. You…

Five Essential Strategies for Approaching Mobile Publishers

Five Essential Strategies for Approaching Mobile Publishers

ByAdrian CrookMarch 23, 2015

It’s old news that in mobile games the traditional developer–publisher relationship has been turned upside down: developers no longer need the…

Conference Tips: Maximizing Your Success at GDC

Conference Tips: Maximizing Your Success at GDC

ByAdrian CrookFebruary 20, 2015

Introduction I’ve been attending game industry conferences for the past two decades, starting back in the mid 90’s when I worked…

AC&A and The Seven Year Itch

AC&A and The Seven Year Itch

ByAdrian CrookFebruary 19, 2015

Adrian Crook & Associates has just finished its seventh year in business. Fittingly perhaps, we’ve got a case of The Seven…

AC&A Increased Sushi Mushi’s ARPU by 295% With These Four Techniques

AC&A Increased Sushi Mushi’s ARPU by 295% With These Four Techniques

ByAdrian CrookJanuary 13, 2015

We recently conducted a design leadership engagement for Aspyr Media’s hit game Sushi Mushi that resulted in huge increases for several of the…

Should FarmVille’s Famous Wither Mechanic be Left to Rot?

Should FarmVille’s Famous Wither Mechanic be Left to Rot?

ByAdrian CrookDecember 8, 2014

Pocket Gamer’s Mobile Mavens panel is a group of industry experts who discuss the hot topics of the mobile games industry…

Adrian Tells PocketGamer.biz Why Freemium Has Soul

Adrian Tells PocketGamer.biz Why Freemium Has Soul

ByAdrian CrookNovember 25, 2014

Pocket Gamer’s Mobile Mavens panel is a group of industry experts who discuss the hot topics of the mobile games industry on a…