ABOUT US

We are the game industry’s leading freemium product management and monetization group.

Who We've Helped

Pokemon logo Zynga logo Facebook logo Nickelodeon logo Adult Swim logo Glu logo LEGO logo EA Sports logo Rovio logo City Football Group logo Boss Fight Entertainment logo Concept Art House logo Cinesite logo IGG logo Jagex logo LBC Studios logo Behaviour Interactive logo Linden Lab logo Cellusys logo PokerStars logo Toca Boca logo Outer logo Capcom logo VGW logo Bigpoint logo

Since 2008, we’ve designed, modelled,
and tuned the world’s freemium games.

Adrian Crook & Associates (AC&A) is a consultancy that specializes in product management, design and monetization of freemium games. We work with some of the largest and most respected publishers, developers, and platforms in the industry to create world-class, profitable games across all genres.

AC&A’s proven client engagement system allows us to leverage our expertise to model high ROI freemium economies, deliver robust product management services, and perform live ops optimization for our valued international clients.

300 Clients
Over 16 Years IN Operation

While many consultancies come and go, AC&A has led from the start.

All Genres,
All Game Dev Phases

The AC&A team has shipped successful mobile games in every genre. We engage at any step of the product life cycle, from concept, to soft launch, to live ops and more.

Team Of Veteran Product Managers,
Monetization Specialists

Leverage the expertise of not just one, but our entire team of senior game product managers and designers with our innovative, team-based approach.

Deliverables Tailored To
Each Client

No template approach here: we stay at the top by authoring our deliverables to meet a client’s unique needs.

Defining the industry.

As the game industry’s first freemium consultancy, AC&A has always set the standard for others to follow. In 2008, Adrian – already a respected thought leader in freemium and a AAA game producer for over a decade – delivered one of the first game monetization presentations ever at Game Developers’ Conference.

When Facebook games were the only “free-to-play” product available and the iOS App Store had yet to be released, AC&A was already designing some of the earliest monetization and gameplay archetypes for our clients.

When mobile quickly overtook Facebook, AC&A’s client work became mobile-focused, cementing AC&A’s position as the leading freemium consultancy at the inception of mainstream freemium adoption.

Fast forward to 2024 – 16 years and over 300 clients later – and today AC&A is still the foremost product management consultancy in the freemium games sector.

Check out our client testimonials and our work for more.

Defining the industry.

As the game industry’s first freemium consultancy, AC&A has always set the standard for others to follow. In 2008, Adrian – already a respected thought leader in freemium and a AAA game producer for over a decade – delivered one of the first game monetization presentations ever at Game Developers’ Conference.

When Facebook games were the only “free-to-play” product available and the iOS App Store had yet to be released, AC&A was already designing some of the earliest monetization and gameplay archetypes for our clients.

When mobile quickly overtook Facebook, AC&A’s client work became mobile-focused, cementing AC&A’s position as the leading freemium consultancy at the inception of mainstream freemium adoption.

Fast forward to 2024 – 16 years and over 300 clients later – and today AC&A is still the foremost product management consultancy in the freemium games sector.

Check out our client testimonials and our work for more.

MAKING GAMES MAKE MONEY

AC&A’s industry-leading product management services help developers create profitable freemium games.

01

Product Management
& Game Design

We identify the features your game requires to drive revenue and fun factor, then write the PRDs (Product Requirements Documents) you need to exceed your benchmark KPIs.

02

Game Economy
Modeling

From modeling a brand new game economy to reverse engineering a live economy, our models optimize for revenue and fun factor.

03

Live Ops
Optimization

Are you measuring what matters? Need help interpreting the data? We find the signal amongst the noise, providing actionable insights to improve your live game.

Known to deliver work that is second to none.

We are proud to have worked with over 300 clients, including many of the leading mobile & AAA game companies. See what some of our clients say about their experience.