TRUSTED BY OVER 200 CLIENTS SINCE 2008

We are the game industry’s leading freemium product management consultancy.

WHO WE'VE HELPED

Freemium Game Design & Product Management Experts

Designing a fun game isn’t enough. At the heart of a revenue-positive freemium game is a core loop that keeps players playing and spending. We’ve modeled, built, and tuned freemium game economies - and designed their implicit features - powering some of the most successful titles in the industry.

01

DESIGN

Product Management & Game Design

We identify the features your game requires to drive revenue and fun factor, then write the PRDs (Product Requirements Documents) you need to exceed your benchmark KPIs.

READ MORE

02

MODEL

Game Economy Modeling

From modeling a brand new game economy to reverse engineering a live economy, our models optimize for revenue and fun factor.

READ MORE

03

OPTIMIZE

Live Ops Optimization

Are you measuring what matters? Need help interpreting the data? We find the signal amongst the noise, providing actionable insights to improve your live game.

READ MORE

OUR WORK

Trusted by over 200 clients since 2008.

Yes, we work with the household names of our industry. But just as often, we help startups scale from napkin ideas to successful products.

SEE OUR WORK

Let’s Work Together, Today.

Let’s Work Together, Today.

There isn’t a genre we haven’t worked on. From MOBAs to CCGs to Puzzle and Trivia games, we’ve done it all. Increasingly, we’re working on Gamification, NFT/Crypto games, and metaverse products as well.

Let us leverage our industry-leading experience to deliver a custom solution to your product’s needs. We’re not cookie cutter – by adapting our approach and deliverables to get the best result for our clients, we’ve thrived in our field for years longer than any other consultancy.

Book a call with our team and let’s work together, today.

BOOK A MEETING

Known to deliver work that is second to none.

We are proud to have worked with over 200 clients, including many of the leading mobile & social game companies. See what some of our clients say about their experience.

CONTACT US

Let’s chat about your product.


    READY FOR A CALL?

    Book a time to
    discuss your project

    BOOK USING CALENDLY

    EMAIL TO START?

    Want to send us
    an email instead?

    SEND EMAIL

    From Adrian Crook

    From Adrian Crook

    I started AC&A in January 2008 out of my passion for the potential of what was then called the “free-to-play” model. Even prior to the advent of smartphones, it was obvious to me this is where our industry was headed.

    Now, well over a decade later, our Associates leverage their entrepreneurship, creativity and analytical thinking to deliver great freemium game design on behalf of our clients, every day.

    I’m privileged to be just as passionate about freemium games today as I was in 2008.

    Adrian Crook

    FOUNDER

    LEARN MORE ABOUT US

    Design a free-to-play game economy

    In our free whitepaper, we guide you through the economy design process for a hypothetical game. Learn what’s important, what to avoid, and key criteria for monetization success for freemium games.