AC&A DELIVERED DATA ANALYST TRAINING & MENTORSHIP TO 5TH PLANET GAMES
AC&A effectively enhanced the skill set of a Data Analyst at 5th Planet Games, enabling them to be a more effective Product Manager. The specialized training aimed to bridge the existing gap between the game team and metrics, fortifying the company’s data-driven approach to game development.
Scope of Work Delivered:
- Initial Assessment: Conducted a comprehensive evaluation of the current state of the game, establishing an initial Product Management plan and elucidating its relevance to the project.
- KPI Audit: Ensured the accurate implementation of Key Performance Indicators (KPIs) and conducted an initial snapshot for benchmarking.
- Sprint Review: Prioritized feature development in upcoming sprints and clarified the cause and effect of suggested changes.
- KPI Focus: Identified and detailed the top KPIs relevant to the role, explaining how they should be measured, best practices, and acceptable benchmarks.
- Funnel Analysis: Assisted in analyzing changes in player behavior based on available data.
- Reporting: Developed a developer-friendly template for daily or weekly reporting to the game team.
- Query Design: Formulated stock queries for regular use, ensuring the necessary data hooks were in place.
- Milestone Reviews: Took part in reviews to assess the success and implementation of the training program.
The successful completion of this engagement added significant value to 5th Planet Games by fostering a more data-driven approach to game development and decision-making.
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Since 2008, Adrian Crook & Associates has helped over 300 developers of all sizes maximize the ROI of their freemium games.
As veteran product managers, economists, and designers, we guide each of our clients through an explicitly personalized, data-driven process. At every stage of a product’s lifecycle we provide actionable, innovative insights that deliver results.
