10 Intangible Traits of a Great Product Manager

10 Intangible Traits of a Great Product Manager

ByAdrian CrookOctober 23, 2021

I’ve been working with product managers for 25 years, the past 13 years at the helm of my freemium game consultancy.…

Should You Switch to Developing a Blockchain Game?

Should You Switch to Developing a Blockchain Game?

ByAdrian CrookSeptember 23, 2021

Play-to-earn gaming and cryptocurrencies are headline news across the globe. Despite warnings of regulation and the NFT bubble bursting, adoption sees…

NFTs, Blockchain, and Games: Sizing The Opportunity

NFTs, Blockchain, and Games: Sizing The Opportunity

ByAdrian CrookAugust 15, 2021

Noise should never be the catalyst for changing your gaming philosophy. How your strategy moves and adapts should be weighed up…

App Monetization – Maximize In-App Revenue

App Monetization – Maximize In-App Revenue

ByAdrian CrookApril 7, 2018

Apps that convert or otherwise make revenue off their users are the ones that turn into scalable businesses. App monetization is…

4 of the Most Innovative Retention Strategies for Mobile

4 of the Most Innovative Retention Strategies for Mobile

ByAdrian CrookFebruary 27, 2018

So you are in the midst of developing a mobile game (or app), and it’s time to start thinking about growth.…

Balancing Imbalances

Balancing Imbalances

ByAdrian CrookJuly 10, 2017

The Perpetual Cycle of a Healthy and Lucrative Meta-Game For the sake of this lesson, let’s say your game just became…

Top 5 – Gamification Strategies for 2017

Top 5 – Gamification Strategies for 2017

ByAdrian CrookJuly 3, 2017

At AC&A, we work with many gaming companies to help them increase KPIs for the three R’s: Reach, Retention, and Revenue.…

TeardownClub – Bubble Witch 3 Saga

TeardownClub – Bubble Witch 3 Saga

ByAdrian CrookJune 29, 2017

Summary Released in January 2017, Bubble Witch 3 Saga (BW3) is the latest entry in King’s Bubble Witch Saga line of…

Analysis: Opt-In Best Practices for iOS

Analysis: Opt-In Best Practices for iOS

ByAdrian CrookJune 16, 2017

For mobile games, an important factor for increasing retention is sending relevant notifications. From the App to the user, alerting them…

Analysis: Hearthstone’s Lapsed Player Re-Engagement

Analysis: Hearthstone’s Lapsed Player Re-Engagement

ByAdrian CrookMay 31, 2017

Hearthstone was a major win for Blizzard – they entered both the mobile market as well as the trading card game…