Adrian Crook

Adrian Crook founded AC&A in 2008. He advises game studios on freemium game design, game economies, monetization, and live operations. About Adrian

Human player and three stylized synthetic teammates coordinating tools around a machine in a cooperative virtual-reality repair bay.

AI Teammates Must Earn Their Cost Per Player Hour

November 2, 2026 / Adrian Crook

AI teammates create a new cost per active hour. Studios need to prove the mechanic earns its latency, QA, and infrastructure burden.

Small game team reviewing an unfinished world map and environment with a cultural specialist while an artist edits the scene.

Game Culturalization Starts Before Localization

October 26, 2026 / Adrian Crook

Game culturalization catches risky assumptions early while preserving the details that make a game worth carrying into another market.

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