Introduction to Hybridcasual Gaming As the costs of acquiring mobile players have increased, one of the genres hit hardest was Hypercasual, which relied on high volume and high churn to…
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Introduction to Hybridcasual Gaming As the costs of acquiring mobile players have increased, one of the genres hit hardest was Hypercasual, which relied on high volume and high churn to…
Noise should never be the catalyst for changing your gaming philosophy. How your strategy moves and adapts should be weighed up against the greater forces at play. Tracking investment in…
Play-to-earn gaming and cryptocurrencies are headline news across the globe. Despite warnings of regulation and the NFT bubble bursting, adoption sees no sign of letting up. On the contrary, with…
I’ve been working with product managers for 25 years, the past 13 years at the helm of my freemium game consultancy. During that time I have worked with over 200…