AC&A Collaborates with Cinesite on Design Ideation and Concept Authoring

AC&A collaborated with Cinesite, a renowned visual effects and animation studio to deliver targeted design ideation and concept authoring services. The engagement focused on exploring innovative concepts for Cinesite's upcoming projects.

The scope of work with Cinesite, a studio that has contributed to high-profile Hollywood productions like “The Avengers” and “Harry Potter,” included:

  • Development of multiple  high-concept core loops, complemented by detailed documents.
  • Carrying out a comparative analysis featuring ‘elder games’ from similar titles and genres.
  • Provisioning of benchmark KPIs for each concept.
  • Performing a comprehensive SWOT analysis and competitive landscape assessment.

AC+A’s advisory role throughout the concept selection process ensured alignment and consensus on a final concept that was well-received by Cinesite’s team.

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