AC&A COLLABORATES WITH CINESITE ON DESIGN IDEATION AND CONCEPT AUTHORING
AC&A collaborated with Cinesite, a renowned visual effects and animation studio to deliver targeted design ideation and concept authoring services. The engagement focused on exploring innovative concepts for Cinesite’s upcoming projects.
The scope of work with Cinesite, a studio that has contributed to high-profile Hollywood productions like “The Avengers” and “Harry Potter,” included:
- Developed multiple high-concept core loops, supported by detailed design documents.
- Completed comparative analysis of elder-game systems from similar titles and genres.
- Provided benchmark KPIs for each concept.
- Performed a comprehensive SWOT analysis and competitive landscape assessment.
AC&A’s advisory work helped Cinesite evaluate several high-concept directions and align on a final concept that was well received by the team.


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Since 2008, Adrian Crook & Associates has helped over 300 developers of all sizes maximize the ROI of their freemium games.
As veteran product managers, economists, and designers, we guide each of our clients through an explicitly personalized, data-driven process. At every stage of a product’s lifecycle we provide actionable, innovative insights that deliver results.


