AC&A Conducted Comprehensive Concept Review for SYBO's New Project

AC&A partnered with SYBO, the creators of the popular Subway Surfers game, for a swift and thorough review of their new project concept. The collaboration centered around evaluating the project's potential for success and market fit.

During the engagement, AC&A accomplished the following:

  • Evaluated the subject matter and game genre for alignment with the target demographic.
  • Assessed product/market fit and suggested potential alterations in the setting or theme.
  • Identified red flags and proposed strategies for risk mitigation.
  • Gauged the concept’s competitiveness based on current market trends.
  • Drew preliminary lessons from similar products without a full competitive analysis.
  • Guided  SYBO in refining their concept and market strategy for the new project.

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