AC&A CONDUCTED COMPREHENSIVE CONCEPT REVIEW FOR SYBO’S NEW PROJECT
AC&A partnered with SYBO, the creators of the popular Subway Surfers game, for a swift and thorough review of their new project concept. The collaboration centered around evaluating the project’s potential for success and market fit.
During the engagement, AC&A accomplished the following:
- Evaluated the subject matter and game genre for alignment with the target demographic.
- Assessed product/market fit and suggested potential alterations in the setting or theme.
- Identified red flags and proposed strategies for risk mitigation.
- Gauged the concept’s competitiveness based on current market trends.
- Drew preliminary lessons from similar products without a full competitive analysis.
- Guided SYBO in refining their concept and market strategy for the new project.
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Since 2008, Adrian Crook & Associates has helped over 300 developers of all sizes maximize the ROI of their freemium games.
As veteran product managers, economists, and designers, we guide each of our clients through an explicitly personalized, data-driven process. At every stage of a product’s lifecycle we provide actionable, innovative insights that deliver results.
