Electronic Arts Montreal, developers of the popular Scrabble app for Facebook and mobile, needed assistance designing, producing, and product-managing the first complete overhaul to the game in years. Scrabble had been surpassed by Zynga’s Words with Friends and was in dire need of UX and feature upgrading.

AC&A’s Solutions

AC&A performed an extensive competitive analysis to understand the current state of the word-game market, player expectations, and trends vs. truly sticky features. In a presentation to the core Scrabble team, AC&A outlined Competitive Intellectual Social Game best practices that we would later help the team take action.

Over the course of eight months, AC&A worked on- and off-site with the Scrabble team, providing product management and production and design leadership. AC&A identified and addressed weak spots in the product’s UX, introduced social and sharing features, and designed key monetization opportunities.

Over the duration of AC&A’s engagement with the Scrabble team, we produced the Scrabble Beta and oversaw the launch and full deployment of the new version of Scrabble.


AC&A directly contributed to KPI improvements across the board, most notably DAU, MAU, and retention increases that hadn’t been seen on the product for months. We provided a solid roadmap for ongoing development, including a prioritized server-reliant features list. We also successfully integrated the first sponsored content into Scrabble, with Toyota as a partner.

Would you like to see a 400%
increase in your in-app

Does your game include the latest monetization and economy best practices? Do you want to make the most of your funding with end-to-end development expertise? Schedule a free consultation with our team to see how AC&A can help your business today!


See more of our successful work.

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna. See a collection of our case studies below.