The scope of AC&A’s involvement was multifaceted:
- Conducted a deep-dive analysis of the core game loop, benchmarking it against leading titles in the TCG/CCG (trading/collectible card game) market.
- Developed a retention and re-engagement plan targeting genre and demographic specifics.
- Identified inefficiencies in monetization and proposed remedies.
- Recommended revisions to streamline the account creation process and improve a previously low FTUE completion rate.
AC&A provided Pokemon with actionable insights and a roadmap for enhancing both user experience and revenue generation, strengthening Pokemon TCG Online’s position in the competitive card game marketplace.
