AC&A ELEVATES POKEMON TCG ONLINE
AC&A collaborated with the team at Pokemon to optimize Pokemon TCG Online. The engagement encompassed everything from core game loop analysis to a comprehensive monetization review.
The scope of AC&A’s involvement was multifaceted:
- Conducted a deep-dive analysis of the core game loop, benchmarking it against leading titles in the TCG/CCG (trading/collectible card game) market.
- Developed a retention and re-engagement plan targeting genre and demographic specifics.
- Identified inefficiencies in monetization and proposed remedies.
- Recommended revisions to streamline the account creation process and improve a previously low FTUE completion rate.
AC&A provided Pokemon with actionable insights and a roadmap for enhancing both user experience and revenue generation, strengthening Pokemon TCG Online’s position in the competitive card game marketplace.
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Since 2008, Adrian Crook & Associates has helped over 300 developers of all sizes maximize the ROI of their freemium games.
As veteran product managers, economists, and designers, we guide each of our clients through an explicitly personalized, data-driven process. At every stage of a product’s lifecycle we provide actionable, innovative insights that deliver results.