Ocellus Studio Engages AC&A for In-Depth Market Analysis of Upcoming Game Concept
AC&A was contracted by Ocellus Studio to perform a comprehensive market analysis for an upcoming game. The analysis included a deep dive into market trends, competitor features, and business models to strategically position the game for success.
In order to help position the game for a successful launch, AC&A provided the following services to Ocellus:
- Conducted a robust analysis to assess the market opportunity for the game concept.
- Compared key features of the game against market-leading titles to identify competitive edges and areas for improvement.
- Provided an overview of current mobile platform trends, including prevalent business models, download growth statistics, and revenue benchmarks.
- Analyzed the proposed game design, highlighting essential features and identifying gaps based on market demands.
- Offered a detailed look at the virtual market, focusing on collectibles and comparable models.
- Carried out a 70 page comprehensive analysis of comparable game titles in order to gather insights that were applied to the concept’s design and development.
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Since 2008, Adrian Crook & Associates has helped over 300 developers of all sizes maximize the ROI of their freemium games.
As veteran product managers, economists, and designers, we guide each of our clients through an explicitly personalized, data-driven process. At every stage of a product’s lifecycle we provide actionable, innovative insights that deliver results.
