During the collaboration, AC&A achieved the following:
- Developed and proposed multiple unique game concepts, each focused on increased app engagement and worldwide fan satisfaction.
- Performed a demographic analysis that ensured concepts could be tailored for emerging markets where traditional rewards and betting aren’t feasible.
- Outlined comprehensive meta-game strategies that included both in-app economies and links to real-world rewards.
- Implemented KPIs and metrics dashboards, facilitating ongoing evaluation of fan engagement.
- Offered strategic advice to CFG during their concept selection process.
- Carried out a competitive app analysis, laying a robust foundation for CFG’s global fan engagement strategies.
- Created a foundational RFP document that outlined potential costs for implementation of a concept idea, allowing them to carry out prioritization and ROI analysis internally
