BitOGenius Inc. Collaborates with AC&A to Enhance Engagement and Monetization for Pixicade
AC&A partnered with BitOGenius Inc. for a three-month engagement aimed at boosting both user engagement and monetization for their dual physical and digital product, Pixicade.
AC&A concentrated on several key areas to achieve the project goals:
- Conducted an in-depth analysis of existing user research reports, generating analytics questions to guide potential engagement and monetization strategies.
- Worked closely with BitOGenius to define personas of likely Pixicade spenders based on various criteria such as entry points, ages, and use cases.
- Developed a nuanced pricing strategy catering to identified personas, ensuring that it complements both physical and future product lines without alienating current customers.
- Highlighted a framework for increasing engagement across all player cohorts through a progress-system overhaul
- Identified and documented feature updates and monetization avenues based on forecasted ROI, targeting free players while maintaining the goodwill of both parents and players.
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Since 2008, Adrian Crook & Associates has helped over 300 developers of all sizes maximize the ROI of their freemium games.
As veteran product managers, economists, and designers, we guide each of our clients through an explicitly personalized, data-driven process. At every stage of a product’s lifecycle we provide actionable, innovative insights that deliver results.
