AC&A concentrated on several key areas to achieve the project goals:
- Conducted an in-depth analysis of existing user research reports, generating analytics questions to guide potential engagement and monetization strategies.
- Worked closely with BitOGenius to define personas of likely Pixicade spenders based on various criteria such as entry points, ages, and use cases.
- Developed a nuanced pricing strategy catering to identified personas, ensuring that it complements both physical and future product lines without alienating current customers.
- Highlighted a framework for increasing engagement across all player cohorts through a progress-system overhaul
- Identified and documented feature updates and monetization avenues based on forecasted ROI, targeting free players while maintaining the goodwill of both parents and players.
- Designed a subscription-based premium tier option that provided incremental revenue to customers with a high amount of customer retention and positive sentiment
- Found avenues to capture additional revenue by converting free users to paid subscribers
