AC&A conducted, with a very limited timeframe, an entire audit of the game’s First Time User Experience and game economy. AC&A designed a more focused tutorial that led the player towards the competitive metagame and included additional offers. Our economy analysis provided insight to simplify the game’s complex progression system, and added easy-to-grasp offers to help with early player conversion.
AC&A’s feedback drove valuable feature improvements for Battle Bay’s global launch as well as further live ops updates. Although multiple firms were approached to analyze Battle Bay, Rovio chose AC&A, and that work engagement continues on additional projects.