Adobe Taps AC&A for Analysis of Hyper-Casual Mobile Game Market
AC&A joined forces with Adobe to offer expert design and product management services aimed at bringing Adobe up to speed on the hyper-casual mobile game arena. A specific focus was on increasing brand awareness and social engagement through gaming.
During the course of our engagement, AC&A provided a multifaceted approach:
- Conducted a comprehensive assessment of the hyper-casual mobile game market, offering insights into best practices and the strategies of industry leaders.
- Created a framework for game concept ideation that aligns with Adobe’s goals for brand awareness and social engagement.
- Recommended key social features, including user-generated content to promote Adobe’s products and use cases effectively.
- Established benchmark KPIs for the targeted genre and demographic, while educating the Adobe team on vital metrics and enabling self-sufficiency post-engagement.
- Delivered documentation and guidance to Adobe’s development team and artists for the implementation of the proposed solutions and feature enhancements.
Would you like to see a meaningful increase in your game’s revenues?
Does your game include the latest monetization and economy best practices? Do you want to make the most of your funding with end-to-end development expertise? Schedule a free consultation with our team to see how AC&A can help your business today!
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Since 2008, Adrian Crook & Associates has helped over 300 developers of all sizes maximize the ROI of their freemium games.
As veteran product managers, economists, and designers, we guide each of our clients through an explicitly personalized, data-driven process. At every stage of a product’s lifecycle we provide actionable, innovative insights that deliver results.