During the course of our engagement, AC&A provided a multifaceted approach:
- Conducted a comprehensive assessment of the hyper-casual mobile game market, offering insights into best practices and the strategies of industry leaders.
- Created a framework for game concept ideation that aligns with Adobe’s goals for brand awareness and social engagement.
- Recommended key social features, including user-generated content to promote Adobe’s products and use cases effectively.
- Established benchmark KPIs for the targeted genre and demographic, while educating the Adobe team on vital metrics and enabling self-sufficiency post-engagement.
- Delivered documentation and guidance to Adobe’s development team and artists for the implementation of the proposed solutions and feature enhancements.
