AC&A was brought into Ubisoft on a short term contract to provide insight around social and mobile games and AEM (acquisition, engagement and monetization) techniques.

We met with the lead designer, social designer and producer on a sports IP to participate in brainstorming sessions to improve the product’s high level design.

Our deliverables were:

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Presentation on general social trends and how they affect core games

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Discussion around what social mechanics might work for Ubisoft’s IP

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Selection of 1-2 social mechanics based on product/market fit

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Detailed description of how chosen mechanics would work in Ubisoft’s IP