Leading mac game publisher Aspyr Media asks AC&A to evaluate Sushi Mushi’s design strategy
AC&A first helped Aspyr’s team transition Sushi Mushi to a premium currency model, which allowed players to purchase packages of coins that could then be exchanged for in-game items.
Next, our deep analysis of Sushi Mushi’s game difficulty led to a completely revamped game logic. This was designed to increase the number and frequency of monetization opportunities a user can experience during their lifetime.
AC&A then carried out a full art and UI assessment of Sushi Mushi and introduced a fitting visual style that could compete with top-performing games.
Finally, to help bolster user retention and engagement, AC&A introduced a series of light narrative elements into Sushi Mushi.
The results spoke for themselves: Sushi Mushi experienced a dramatic and sustained 165% increase in revenue per paying user, or an extra $10 per person, thanks to the new currency model.
The reorganized game logic resulted in further increases in ARPPU (average revenue per paying user) and an increase of nearly 50% in Sushi Mushi’s conversion rate.
Sushi Mushi’s new graphics translated into improved player retention, and the fresh narrative elements meant longer and deeper first-time player sessions.
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Since 2008, Adrian Crook & Associates has helped over 300 developers of all sizes maximize the ROI of their freemium games.
As veteran product managers, economists, and designers, we guide each of our clients through an explicitly personalized, data-driven process. At every stage of a product’s lifecycle we provide actionable, innovative insights that deliver results.
