RTB House Partnered with AC&A to carry out Design Audit of Used Car Dealer 2
AC&A teamed up with RTB House to conduct an extensive design audit of their mobile game, Used Car Dealer 2. The focus was to identify design and monetization issues and propose actionable solutions.
Over the course of the engagement, AC&A carried out the following work:
- Identified and shared design and monetization barriers affecting engagement, retention, and revenue.
- Offered problem statements and suggested solutions to address the identified issues.
- Conducted and presented a market analysis of the current mobile industry including trends, statistics, and best practices.
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Since 2008, Adrian Crook & Associates has helped over 300 developers of all sizes maximize the ROI of their freemium games.
As veteran product managers, economists, and designers, we guide each of our clients through an explicitly personalized, data-driven process. At every stage of a product’s lifecycle we provide actionable, innovative insights that deliver results.