Neopets is a virtual pet metagame with complementary mini-games acquired by Viacom in 2005. It continues to thrive today, having logged over 1 trillion page views since its creation.


AC+A was brought on by Nickelodeon to audit the design of a proposed expansion to the Neopets universe.

Our deliverables included:

  • On-site meeting with key creatives
  • Thorough review of proposed expansion, design docs, etc.
  • Preparation of comprehensive design audit documentation, with recommendations