HARD|WARE
AC&A has been a part of Hard|Ware since it was an idea sharing a garage with the founder’s car. The developer, Blackbird Interactive, was founded by Rob Cunningham, former Art Director of Relic Entertainment and one of the principals on the iconic Homeworld franchise.
Hard|Ware, Blackbird’s first title, is a next-generation social game designed to bring AAA quality to a mid-core social game experience. AC&A did the following for Blackbird:
- Forecasted revenues and traffic using our internally-developed model
- Chinese market research & entry strategy proposal
- Drafted a marketing plan that made most effective use of limited funding
- Secured six-figure marketing funding from the Canada Media Fund (CMF)
- Administered a closed beta for the Hard|Ware product
- Provide ongoing product marketing leadership for the product
Would you like to see a meaningful increase in your game’s revenues?
Does your game include the latest monetization and economy best practices? Do you want to make the most of your funding with end-to-end development expertise? Schedule a free consultation with our team to see how AC&A can help your business today!
See more of our successful work.
Since 2008, Adrian Crook & Associates has helped over 300 developers of all sizes maximize the ROI of their freemium games.
As veteran product managers, economists, and designers, we guide each of our clients through an explicitly personalized, data-driven process. At every stage of a product’s lifecycle we provide actionable, innovative insights that deliver results.
