AC&A worked closely with Zynga’s product management group, both on-site and remotely, to design high-grossing features (new content deployed as quest series in-game). AC&A designed the compelling Capital One quest series, a large-scale sponsored feature that had players interact with key characters from the sponsor’s ad campaigns.
AC&A’s most popular design was the “Romance” feature, a multi-week quest series that saw players arranging a wedding for two major non-player characters (NPCs), right down to baking a cake that, when eaten, provided an in-game boost to the player.
Several of the features designed by AC&A, such as the Romance quest series featuring Hank and Fanny, became three of the top five highest-grossing features in FrontierVille at the time.
The Capital One feature was deemed a success by the sponsor and the ROI for Zynga was quite favourable. Most importantly, players enjoyed the quest – quite an achievement for sponsored content.