EA SPORTS
With a mature title, an impressive number of moving parts, a hungry content pipeline, and a mountain of live data to analyze, EA Sports’ team needed a fresh pair of eyes, more hands-on-deck, and assistance with task prioritization.
AC&A worked closely with EA Sports on one of their most valuable brands. The goal: establish a free-to-play strategy that could be sustained for decades to come.
Working with our own internal analysts and with EA Sport’s business and development teams, AC&A focused on:
- Sustainable free-to-play economy design.
- Monetization tactics and in-game merchandising.
- Driving retention through sound metagame design.
- Developing a unique value proposition for the player.
Would you like to see a meaningful increase in your game’s revenues?
Does your game include the latest monetization and economy best practices? Do you want to make the most of your funding with end-to-end development expertise? Schedule a free consultation with our team to see how AC&A can help your business today!
See more of our successful work.
Since 2008, Adrian Crook & Associates has helped over 300 developers of all sizes maximize the ROI of their freemium games.
As veteran product managers, economists, and designers, we guide each of our clients through an explicitly personalized, data-driven process. At every stage of a product’s lifecycle we provide actionable, innovative insights that deliver results.
