AC&A worked closely with EA Sports on one of their most valuable brands. The goal: establish a free-to-play strategy that could be sustained for decades to come.
Working with our own internal analysts and with EA Sport’s business and development teams, AC&A focused on:
- Sustainable free-to-play economy design.
- Monetization tactics and in-game merchandising.
- Driving retention through sound metagame design.
- Developing a unique value proposition for the player.