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[This post originally appeared on Adrian Crook’s site.]

I’ll be giving a presentation on Minimum Viable Product (MVP) in Toronto, Ontario for INplay 2010, May 18-19, a conference focused on kids creative industries with “insights and opportunities in the interactive space.”

Minimum Viable Product is a product development and release methodology pioneered by Eric Ries. Its main tenet is the development and early release of only the core of your product, allowing the marketplace to vet and feedback on its pros and cons. While the developer still has a roadmap of their own, risk is mitigated and the product offering more tightly focused when the core is released early and iterated upon often, in response to real customer feedback.

In my presentation, I’ll go into why MVP has (or should) become your standard operating procedure for launching new products, especially in the online space. Hope to see you there!