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[This post originally appeared on Adrian Crook’s Freetoplay.biz site.]

An old friend of mine from my EA days today launched an innovative service called PlayTeeVee.com that allows Tivo users to play games for free on their sets. Right now it’s primarily family / casual games, but I know he has plans for deeper games in the near future. I can’t reveal exactly what, but it’s cool stuff.

If you have Tivo Series 2, definitely check it out. It’s free to play, after all.

Full PlayTeeVee press release after the jump.

PlayTeeVee Announces Launch of Free Casual Gaming Service on TiVo

San Francisco, CA, September 8, 2007 -PlayTeeVee, a new service dedicated to providing big fun on the small screen, announces the launch of its games server that offers free casual games exclusively to TiVo users. Subscribing to the service is simple. The only requirements are a TiVo (series 2) and a broadband internet connection. A comfortable couch is optional but recommended. To get started, users simply add the PlayTeeVee game server’s IP-address to their TiVo. Games are then brought directly to the unit and played with the familiar TiVo remote control.

PlayTeeVee was created by two game industry veterans with a combined experience of over 30 years. The service evolved out of a desire to create a fun casual gaming experience suitable for the whole family. Currently on offer are four games and one read-along story: Star Strikers (a skill based soccer game), Puzzle Invaders (a puzzle / action game), Balloon Rally (an action game), and TeeVee Pool (a pool simulator). An intuitive interface lets the user navigate through the available titles on their TiVo with ease and gives information on updates and new games.

Staying in touch with the TiVo community is one of PlayTeeVee’s most important goals, which is why the service is free, although donations and advertisers are welcome. Users are encouraged to actively participate and offer suggestions for future games using the forum on www.playteevee.com.

Contact information:

For more information, please visit www.playteevee.com or email contact@playteevee.com