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AC&A was hired by Thailand’s first game accelerator, MSeed, to provide two days of on-site mentorship and lectures in Bangkok. MSeed partners with entrepreneurs to invest in innovative game ideas or gaming technology. Our talks focused on designing for freemium, as well as providing an overall framework for designing games that engage and retain players. Working with MSeed’s talented teams over two days, we watched our feedback translate into immediate, sometimes overnight, changes to their games.

Thailand is incredible to discover. Beyond the famously good food, warm people, and incredible scenery, we were impressed by how serious Thailand is about the mobile and game sectors. A press conference hosted by MSeed to highlight our work with their teams was picked up readily by Thai media. Adrian and Jordan were subsequently featured in a number of major local newspapers with full page coverage in the nation’s oldest newspaper, the Bangkok Post and on local television.

AC&A Associates often travel abroad to our clients, guiding and inspiring design leaders globally. We can train your team in mobile game design, product management or freemium economy design.

EA Sports: We’re In The Game

“AC&A came highly recommended by a few members of our senior management team and we certainly weren’t disappointed with the results! I would recommend AC&A to any groups thinking about F2P and looking for some expert council on building and taking to market a winner!” – Deepa Arora, Director of Emerging Markets, EA SPORTS Footbal

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Three AC&A’ers Featured

Pocket, one of the leading games business sites, has included opinions from three Adrian Crook & Associates designers in their latest Monetizer Mavens article (part of their ongoing Mobile Maven series).

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AC&A’s Kevin Oke on the Episodic Model

When it comes to business models in the gaming world, the three most talked about (and dominant) are free-to-play, premium and subscription. However, the use of a fourth – although less talked about – model is on the rise: the episodic model.