Adrian Crook

Adrian Crook founded AC&A in 2008. He advises game studios on freemium game design, game economies, monetization, and live operations. About Adrian

Soft Launch vs Global Launch: Key Differences

February 17, 2025 / Adrian Crook

Understand the differences between soft and global launches for mobile games, including strategies, risks, and key performance metrics.

Player Retention vs Monetization: Finding the Balance

February 13, 2025 / Adrian Crook

Learn how to balance player retention and monetization strategies to enhance game profitability and player satisfaction.

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