In 2008, freemium game design expert Adrian Crook founded Adrian Crook & Associates. AC+A has since worked with over 150 clients, including many of the leading mobile & social game companies. Our focus is on delivering design- and product-management solutions that drive healthy KPIs, from retention to monetization to virality. We continually strive to stay at the forefront of this rapidly evolving industry by doing the in-depth work few others can.
Our team includes designers and product managers with experience in large and small organizations. Complemented by mobile strategists and freemium game economy designers with extensive experience, we are ready to take your game to the next level.
Adrian Crook is an award-winning game design consultant with over 25 years’ experience in the social, mobile, and core games sectors. He has produced and designed over three dozen products across platforms ranging from early Nintendo and Sega Genesis to PlayStation 1, PlayStation 2, PC, Xbox 360, Wii, Facebook, iOS and Android. In 2006, Adrian was named Producer of the Year by the Canadian New Media Awards and his products have won numerous awards, including “Game of the Year.” Adrian has led multiple original IP products to market, with one product selling more than 1 million units on a single…Read More
Tony Lam is a Partner at Adrian Crook & Associates with over 25 years of experience in the high tech sector having spent 16+ years in the video game sector with Electronic Arts and Microsoft. There, he had a variety of roles from Software Engineer to Business Unit COO garnering credits in over 70 game titles. At Electronic Arts, he was the COO of a large (300+ staff) product development business unit and was also Senior Director of the studio’s central development team focused on providing game art, game engineering, and central technologies to a wide range of products. He…Read More
Mobile Game Design Consultants
Since 2008, Adrian Crook & Associates has worked with over 150 clients, including many of the leading mobile and social game companies. Our focus is on delivering design- and product-management solutions that drive healthy KPIs, from retention to monetization to virality. We continually strive to stay at the forefront of this rapidly evolving industry by doing the in-depth work few others can.
What our clients say about us
“AC+A were instrumental in bringing Hempire to reality. We brought the passion; they brought the expertise, and two years later with Hempire we have the… Read More
"AC+A did a wonderful job and were highly collaborative with LEGO. Their associate very quickly became part of our team. He was exceptional in his… Read More
"Adrian has come to the rescue for me as a senior design & production consultant at 3 different companies now. He is equally adept at… Read More