Jetpack Joyride by Halfbrick Studios has been a smash hit on mobile. But besides fun core gameplay and an overall high level of polish, what did they do right? Engagement…
Read More
What Does it Mean: an opinion series based on fresh news. A few weeks ago Apple did something that I (personally) never thought they would. They announced that App Developers…
Let me tell you a story. It’s got a great setup, a really solid hook – the concept is gold. You comfortable? Don’t be: this baby’s gonna have you on…
Upon quick glance, it may seem that the world of mobile gaming hasn’t changed in several years. You see many of the same games at the top of the charts….
Guest: Jonathan Yapp | @m0therai Jonathan Yapp is the founder for m0ther.ai, an AI consultancy in Vancouver, British Columbia, building rich conversational experiences for voice and chat using NLU (Natural Language…
The Perpetual Cycle of a Healthy and Lucrative Meta-Game For the sake of this lesson, let’s say your game just became unbalanced – A new update launches a new character. Suddenly, it…
At AC&A, we work with many gaming companies to help them increase KPIs for the three R’s: Reach, Retention, and Revenue. However, the learnings from the top mobile games can…
Summary Released in January 2017, Bubble Witch 3 Saga (BW3) is the latest entry in King’s Bubble Witch Saga line of games. BW3 solves some issues from the previous games,…
For mobile games, an important factor for increasing retention is sending relevant notifications. From the App to the user, alerting them of rewards waiting, or if they’ve received a new…
This article focuses on do-and-don’ts of building a copycat game – a game whose key mechanics mimic the successful designs of a previously launched game. This is an area of…
