Nickelodeon sought expert mobile game consulting on SpongeBob Moves In

AC&A worked directly with the team at Nickelodeon on SpongeBob Moves In, an invest-and-express mobile game where players turn Bikini Bottom into a thriving undersea city.

In preparing SpongeBob Moves In for the free-to-play mobile marketplace, AC&A provided the following services:

  • Designed and launched the first-ever themed holiday event for the game (Halloween).
  • Transitioned SpongeBob Moves In from paid to free-to-play.
  • Analysed the FTUE (first-time user experience) to identify weak points in D2 to D7 player retention.
  • Designed clearer aspirational goals to improve overall player retention.

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