Branding is pivotal to the success of any game or app, but it is not a trivial task to undertake. Proper branding requires confidence in your development and post-release strategy, depends on knowing the market, and needs a thoughtful approach to maximize the chance of success. It can be a daunting task, especially if you’re new to the mobile business.

At Adrian Crook & Associates (AC+A), we can help you clear your doubts. Our branding consultants will help you develop a strategy that cements a real identity for your app, one that its users will equate with enjoyment and longevity.

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What is Branding?

Branding is the marketing practice of making your product recognizable by its target audience. It often involves the creation of signature designs, symbols, and easily identifiable names. Branding also encompasses licensing, including ideal ways to best represent both your business and the IPs you have licensed.

Branding, appropriately enough, affects how consumers perceive your brand. Proper branding leads to significant rewards, including more app downloads, and allows the unique voice and personality of your game or app to shine.

AC+A Can Help You with Branding

AC+A was founded in 2008. Our game and app branding consultants have extensive experience in providing product developers invaluable, actionable input at every stage of their branding campaigns. Our consultants will give you clearer idea of your users so that you and your team can build a brand that is long lasting and well-perceived. Our branding consultants have an impressive track record of working with established mobile app and game companies such as Five One Nine Games, Capcom, Zynga, Pokemon, LEGO, and much more.