OUR SERVICES

We design, model, and tune the world's freemium games.

01

DESIGN

Product Management + Design

01

DESIGN

Product Management & Game Design

With over 300 clients and 16+ years in business, AC&A has engaged with game developers throughout the product cycle: from concept to soft launch to worldwide release and live operations. Our industry leading Product Management Associates craft roadmaps and feature specifications that synthesize studio strategy with product goals and player values.

We identify the features your game requires to drive revenue and player engagement, then author the PRDs you need to exceed your benchmark KPIs. We work alongside your team to implement the features, analyzing KPIs and iterating to positive ROI.

  • Comprehensive understanding of all game genres, systems and mechanics to engage players and maximize ROI.
  • Increase ARPU and LTV by delivering targeted features for your game.
  • Expertise in managing mobile game product development, throughout the entire product cycle. (concept to live ops)
  • Strategic design insight, helping you define your game’s objectives, features and roadmap.
  • Guidance identifying the KPIs & recurring analysis essential to your product success.
  • Create player personas that shape product decisions for years to come.
  • Soft launch planning, preparation, monitoring and iteration to ensure successful worldwide launch.

02

MODEL

Game Economy Modeling

02

MODEL

Game Economy Modeling

AC&A is the only consultancy with over 16 years of experience of delivering profitable economy models for mobile freemium game developers. Our game economy simulations identify issues prior to implementation, avoiding costly iterations for our clients.

With AC&A as your co-pilot, you’ll develop a game that is both profitable and fun for your players. Whether modelling a brand new economy or re-engineering a live one, our expert team uses state-of-the-art game economy simulation tools to increase revenue without compromising player experience.

  • Simulate your game’s profitability in a spreadsheet before engaging development resources.
  • Leverage proven game economy models to increase LTV, guaranteeing UA profitability.
  • Forecast probable high value player personas, modeling compelling play patterns that maximize profit and engagement.
  • Re-engineer your existing game economy, addressing areas of poor performance.
  • Proven freemium economy models save months of expensive revisions in soft launch, decreasing time to market and increasing the odds of success.
  • Maximize ARPU without impacting player enjoyment.

03

OPTIMIZE

Live Ops Optimization

03

OPTIMIZE

Live Ops Optimization

Are you measuring what matters? Need help interpreting the data?

We analyze your game’s KPIs, separating signal from the noise, so you can spend less time on data analysis and more time on game development.

Read and react faster, saving money and increasing profitability by leveraging AC&A’s industry leading Live Ops Optimization experience. For over 16 years we’ve delivered results for live games.

  • Get insights into how your game’s KPIs stack up against industry benchmarks.
  • Design new game features leveraging input from our data-driven observations.
  • Guidance identifying the KPIs & recurring analysis essential to your product success.
  • Improve ROAS (Return on Ad Spend) with a tailored, player-centric approach to experience design.
  • Decrease churn and retain players using a deep understanding of player motivations.
  • Align product goals with player experience, reducing UX friction in key product areas.
  • Data driven insights & actionable advice identifies funnel conversion points that need attention.
  • Rapidly split-test and iterate to achieve optimal feature performance.

CONTACT US

Let’s chat about your product.


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    OUR PROCESS

    AC&A has utilizes a highly collaborative, team-based approach to ensure results (and avoid surprises).

    CollaborativeWork Customized Proposal Quick Start SchedulingCommitment On-Site Visit* MultipleTouchpoints AC&A Vetting Interim Analysis OngoingGuidance AC&ASlack Access
    see more about our process

    See more of our successful work.

    Since 2008, Adrian Crook & Associates has helped over 300 developers of all sizes maximize the ROI of their freemium games.

    As veteran product managers, economists, and designers, we guide each of our clients through an explicitly personalized, data-driven process. At every stage of a product’s lifecycle we provide actionable, innovative insights that deliver results.

    Call of the Wild
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    FreshCut
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    Dawn of the Dragons
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    Cinesite
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    SEE OUR WORK