Top 5 – Gamification Strategies for 2017
Number 4 is Essential to Growth and Retention
At AC+A, we work with many gaming companies to help them increase KPIs for the three R’s: Reach, Retention, and Revenue.
However, the learnings from the top mobile games can also be included in many non-gaming apps and services as well. In the industry, we call this process “gamification,” and by utilizing similar concepts of progression, player life-cycle management, and social – you can increase the growth trajectory of your app significantly.
Gamification is a buzzword that has existed for several years, and over this time evolved in many ways. In this article we will talk about the most up-to-date takeaways you’ll need to consider when designing engagement loops for your app.
AC+A | @AdrianCrookInc
Why Play? Want to build some good habits or get rid of some bad habits that you have? Habitica is there for you! A simple to-do-list application gamified as a social RPG. You choose which part of your life you want to improve – health, fitness, creativity… in turn, the game offers daily tasks(which you can customize fully). Complete them to earn XP and gold for your virtual avatar, which can battle monsters, join parties and complete quests with friends. The social factor is huge, with player-made events and tasks to earn both extra motivation and extra experience points.
– Maxime Villeneuve | @AdrianCrookInc
Why Play? Learning a new language is hard. Full stop. But as with any attempt to educate and retain knowledge, repetition is key. Duolingo has developed a system that relies heavily on strings of continual visits. The highest currency in the app is your hot-streak, earned by opening the app and hitting your user-selected level of daily desired accomplishment on consecutive calendar days. There are even social groups dedicated ONLY to those with a current hot-streak of X number or higher. Bragging rights in education seem to be a strong thing to own because when I lost my 10-day stream I was offered to save it for $4 premium straight-up. There are heavy amounts of achievements available to unlock, and reminders via push notifications never annoyed, only encouraged.
– Wyatt Fossett | @W_Fossett
Why Play? Strava first appears to be a service to track your runs & cycling statistics, but through the process of Gamification, they have created a deeper experience for its users. Their key strength is the heavy emphasis on social – users compete against themselves on leader-boards, can follow each other or famous athletes, and connect to form groups within the app. Think: Clash of Clans but with running.
– Peter Knudson | @PeteKnudson
Why Play? Fitocracy was an early adopter of using Gamification for what seems like an obvious app outside of the game space; Exercise. They have continued to expand the app ever since. It’s got a very accessible experience and leveling system that is clear and relate-able. As well, the ability to compare badges, achievements, and workouts with other app users, but most importantly one’s friends. In addition to the core app that is free, there is a subscription model that users can choose to participate in that gives access to nutrition plans and an actual Coach to help provide guidance, motivation, and accountability as well as customize workout plans. Overall Fitocracy works very well in forming a solid compulsion loop with social hooks to provide accountability and motivate it’s users.
– Chris Cervantes | @SaveVsFail
CompulsionLoop is AC+A’s (adriancrook.com) weekly pursuit of providing a Featured List for those in the games industry. A look at the latest must-play apps, along with short, useful takeaways from our team of game design and product experts. If you have a game that you think your industry colleagues should try, we’d love to hear about it at email@example.com. Don’t forget to tell us why industry insiders should be compelled to try out the game (see what we did there?).
Know a game that you think others should play? Let us know and tell us why we should play it.
Thank you for reading and we look forward to helping you discover more games that you can glean learnings from. Feel free to reply to this email or contact firstname.lastname@example.org — we’re always happy to hear from you.
Have a great week!- Adrian Crook www.adriancrook.com