Top 5 Mobile Freemium Monetization Techniques of 2016
Upon quick glance, it may seem that the world of mobile gaming hasn’t changed in several years. You see many of the same games at the top of the charts. Yet as active practitioners, you know that it’s an incredibly dynamic field, constantly innovating and responding to the behaviors of your players. Being quick to bring a proven new mechanic to your product can be the difference between a top 50 hit and utter obscurity.
That’s why our clients believe in the Teardown Club process, where we deeply analyze both the biggest smash hits and the latest innovative titles to see what they are doing to engage, retain, and monetize their players. Here are some of the strategies we saw in our Teardowns that just plainly crushed it for game developers last year … CONTINUE
– Peter Knudson | @PeteKnudson
Pirate Quest: Blast Enemies and Loot Treasure!
Why Play? Pirate Quest is a very well put together turret (boat) based shooter. It’s very reminiscent of War Tortoise in that you have a weapons platform that can shoot at enemies, which can be upgraded and customized in various ways and then sent to pillage the seas! Ship battles allow you to look 360 degrees around in order to blast supply ships, repair or restock ammo during protracted fights, and even toss items from your ship to block incoming cannon balls (crew members as well). A simple, cartoony art style rounds out the game and overall it’s a BLAST to play.
– Chris Cervantes | @SaveVsFail
Why Play? From Korean publisher Mobirix comes a polished CCG/RPG heavily inspired by Heroes Charge, but with high-fidelity 3d characters, with slick UI and arguably an even more ‘eastern’ aesthetic. Standout features include the combat system, clean store design, and rewards systems, including a system which gives rewards that increase with session length. SR gets a lot of things right and is definitely worth a look for fans of the genre.
– Matt Emery | @AdrianCrook
IRIX PTY LTD.
Why Play? Sharp graphics and clever theme-based levels make the crossword-style game stand out all on its own in the app store. The game adds an extra twist in the form of combos, making the player think twice before each move. Instead of simply filling words as they are found, players need to find the best sequence and build their combos to achieve the highest scores. This extra level of strategy creates a lot of depth and originality in an otherwise very well populated game genre.
– Maxime Villeneuve | @AdrianCrook
Lost in Harmony
Why Play? Wait. Pause. Do you have your headphones on? Lost in Harmony is by far the strongest and most compelling music rhythm game I’ve ever played on mobile. The game truly celebrates the music within it (very subtle promotion of tracks being available on iTunes etc..) and does one thing noticeably different than most rhythm games; screwing up doesn’t disturb the music. With a plethora of points to earn, minor monetization with custom character aesthetics, and one of the most intriguing stories available on mobile, Lost in Harmony will have you gripping, and toe-tapping for hours.
– Wyatt Fossett | @W_Fossett
CompulsionLoop is AC+A’s (adriancrook.com) weekly pursuit of providing a Featured List for those in the games industry. A look at the latest must-play apps, along with short, useful takeaways from our team of game design and product experts. If you have a game that you think your industry colleagues should try, we’d love to hear about it at firstname.lastname@example.org. Don’t forget to tell us why industry insiders should be compelled to try out the game (see what we did there?).
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Thank you for reading and we look forward to helping you discover more games that you can glean learnings from. Feel free to reply to this email or contact email@example.com — we’re always happy to hear from you.
Have a great week!- Adrian Crook www.adriancrook.com