Leading Mac game publisher Aspyr Media asks AC+A to evaluate Sushi Mushi’s design strategy

Aspyr Media, a leading publisher of Mac® games, asked AC+A to evaluate their design strategy for their title Sushi Mushi, with a focus on beefing up their monetization performance.

Our team identified four key factors that were preventing Sushi Mushi from reaching its full potential.

Sushi Mushi

AC+A first helped Aspyr’s team transition Sushi Mushi to a premium currency model, which allowed players to purchase packages of coins that could then be exchanged for in-game items.

Next, our deep analysis of Sushi Mushi’s game difficulty led to a completely revamped game logic. This was designed to increase the number and frequency of monetization opportunities a user can experience during their lifetime.

AC+A then carried out a full art and UI assessment of Sushi Mushi and introduced a fitting visual style that could compete with top-performing games.

Finally, to help bolster user retention and engagement, AC+A introduced a series of light narrative elements into Sushi Mushi.

The results spoke for themselves: Sushi Mushi experienced a dramatic and sustained 165% increase in revenue per paying user, or an extra $10 per person, thanks to the new currency model.

The reorganized game logic resulted in further increases in ARPPU (average revenue per paying user) and an increase of nearly 50% in Sushi Mushi’s conversion rate.

Sushi Mushi’s new graphics translated into improved player retention, and the fresh narrative elements meant longer and deeper first-time player sessions.

Check out our blog post for additional information about the project.

Sushi Mushi
Sushi Mushi
Sushi Mushi