REDspace Needed Quick Feedback on Game Concepts for an upcoming Publisher Pitch
REDspace was working hard toward an upcoming pitch with a large game publisher, planning to be armed with several new concepts that would be a good fit for their portfolio. A partnership with them would unlock a marketing budget and strong brand connections with existing fans. However, they needed help sizing their potential market for the game concepts, and validating their core game systems for the strongest revenue and retention. Enter AC+A.
AC+A was able to engage very quickly within a limited timeframe, providing a market research document that outlined potential competitors in the space, highlighting what core loop systems and economy designs would work, and providing insights into where REDspace could potentially innovate. Following this, AC+A diligently went through the game design documents, providing commentary on areas that needed fleshing out, helping prioritize what features should be highlighted in pitch material, and highlighting what comparable titles needed calling out. The engagement ended with a final deliverable hand-off, where final questions were raised. This marked the end of a thorough analysis of the their potential projects.
Thanks to partnering with AC+A, REDspace felt well prepared and confident in their concepts. They were able to give solid market research to defend their ideas, and their concepts included the best practices for their respective genres and the game economies that have proven monetization capability.