Digit Games, Ireland’s largest game studio, brought AC+A Lead Designer on to help refine their ambitious multiplatform free-to-play game. Kings of the Realm is the first MMO to present a single persistent world across mobile and web. Our analysis focused on:


Improving the core loop so it was fluid and easy to enjoy.


Adding in killer monetization mechanics like crafting.


Developing a guild system to enhance retention and monetization.


Ensuring the game had clear signs and feedback to keep the complex game as approachable as possible.