AC&A has been a part of Hard|Ware since it was an idea sharing a garage with the founder’s car. The developer, Blackbird Interactive, was founded by Rob Cunningham, former Art Director of Relic Entertainment and one of the principals on the iconic Homeworld franchise.

Hard|Ware, Blackbird’s first title, is a next-generation social game designed to bring AAA quality to a mid-core social game experience. AC&A did the following for Blackbird:


Forecasted revenues and traffic using our internally-developed model


Chinese market research & entry strategy proposal


Drafted a marketing plan that made most effective use of limited funding


Secured six-figure marketing funding from the Canada Media Fund (CMF)


Administered a closed beta for the Hard|Ware product


Provide ongoing product marketing leadership for the product

AC&A is thrilled to remain involved with Hard|Ware on a daily basis, with Chris B from our team providing his marketing expertise.