EA Sports sought professional mobile game design consultation to secure long-term success

AC+A worked closely with EA Sports on one of their most valuable brands. The goal: establish a free-to-play strategy that could be sustained for  decades to come.

EA Sports

Working with our own internal analysts and with EA Sport’s business and development teams, AC+A focused on:

  • Sustainable free-to-play economy design.
  • Monetization tactics and in-game merchandising.
  • Driving retention through sound metagame design.
  • Developing a unique value proposition for the player.
EA Sports Action
EA Sports Versus
EA Sports Custom