One of the top advertising agencies in the world, Arnold Worldwide is the agency of record for clients such as Volkswagen, Progressive, Truth, Dell, the Boston Bruins, Amtrak, and many others.
Increasingly, ad agencies are delivering game concepts to their clients as a method of engaging consumers with a brand. AC+A was engaged by Arnold Boston to provide the following:
Creative conceptualization for several mobile and social games
Presentation of concepts to Arnold Worldwide’s clients
Full game design document (GDD) for selected concepts
Sourcing and evaluation of development partners
Ongoing design management of concepts in development