One of the top advertising agencies in the world, Arnold Worldwide is the agency of record for clients such as Volkswagen, Progressive, Truth, Dell, the Boston Bruins, Amtrak, and many others.

Increasingly, ad agencies are delivering game concepts to their clients as a method of engaging consumers with a brand. AC+A was engaged by Arnold Boston to provide the following:


Creative conceptualization for several mobile and social games


Presentation of concepts to Arnold Worldwide’s clients


Full game design document (GDD) for selected concepts


Sourcing and evaluation of development partners


Ongoing design management of concepts in development