Aloft is a line of uniquely designed hotels by the Starwood group.

Shift Control Media, AC+A’s client, had the task of creating a Facebook game/showcase experience, Aloft a Go Go, to demonstrate the advantages of staying with Aloft and highlight the Aloft lifestyle. Our deliverables for this project were:


On-site visits to work with in-house creative staff


Design overview document


Full game design document for the metagame and mini-games


Minigames included: driving, billiards, rhythm, bartending

Aloft a Go Go was developed out-of-house and deployed on Facebook for Starwood.