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A Practical Example of a Free-To-Play Economy

Covering the Basics of Game Economies with Adrian Crook & Associates

He has produced and designed over three dozen products across platforms ranging from early Nintendo and Sega Genesis to PlayStation, PC, Xbox, Wii, Facebook, iOS, Android and Web.

Adrian has led multiple original IP products to market, with one product selling more than 1 million units on a single platform. Adrian was named Producer of the Year by the Canadian New Media Awards and his products have won numerous awards, including “Game of the Year.”

Adrian is an advisor to numerous game industry firms and has given interviews on G4TV and other TV, print, and online news outlets, and has spoken as a social games expert at conferences such as GDC, SXSW, ICE, Casual Connect, INplay, and GameON: Finance.

About the Founder

What Our Clients Say About AC+A


James Lema

Creative Director LEGO Life, LEGO

AC+A did a wonderful job and were highly collaborative with LEGO. Their associate very quickly became part of our team. He was exceptional in his ability to communicate the needs and risks of the project and he shared the valuable insights from his colleagues at AC+A when appropriate. We greatly appreciate the collaboration with AC+A!

Deepa Arora

Director of Emerging Markets, EA Sports

AC+A came highly recommended by a few members of our senior management team and we certainly weren’t disappointed with the results. I would recommend AC+A to any groups thinking about F2P and looking for some expert council on building and taking to market a winner!

Over the course of this ebook, we will cover:

  • Currency Types and Their Roles
  • Sinks and Faucets: Designing Against Currency Inflation
  • Pinch Point: Converting Players to Payers
  • Content Progression: Making the Game Last

AC+A has designed highly profitable freemium game economies for our clients since 2008. 

And now, for the first time, we’ve distilled the essentials of free-to-play game economy design into an easily understood FREE guide. 

In AC+A’s nearly 10 years in business, clients such as LEGO, Pokemon, Electronic Arts, Zynga, Microsoft and over 100 other developers and publishers engaged AC+A for expertise like this guide. 

For as good as their graphics or gameplay might be, our clients know their freemium games will lose money if the economy isn’t designed properly from the ground up. 

In this guide, we’ll show you how to design a top performing free-to-play economy, using a fictitious new game called Adventure Quest.

Adrian Crook is an award-winning game design consultant with over 22 years experience in the social, casual, and core games sectors.



©2017 AC+A

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