Improving players’ conversions for Rovio’s BATTLE BAY
From the minds behind Angry Bird, Battle Bay is an online free-to-play MOBA game that pits players against one another in epic real-time battles on the high seas. [Fill in details regarding the potential of this game’s growth and tying in why the monetization aspect boasts well for the title.]
the problem
Leading up to a global launch, Battle Bay’s conversion and monetization metrics were not meeting Rovio’s expectations.
The Challenge
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The Solution
We conducted, with a very limited timeframe, an entire audit of the game’s First Time User Experience and game economy. Then designed a more focused tutorial that led the player towards the competitive metagame and included additional offers.
Our economy analysis provided insight to simplify the game’s complex progression system, and added easy-to-grasp offers to help with early player conversion.
The Results
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Increase In ROI Since Start of Engagement
Average Time
Spent On App
App
Rating
Revenues Per
User
Lifetime
Value
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Building, growing, modelling some of the most impactful games ever.
Are you ready to do the same?
“Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.”
John Smith
executive producer
Would you like to see a 400% increase in your in-app revenues?
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See more of our successful work.
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna. See a collection of our case studies below.
spongebob: moves in
DUNGEON BOSS
