In 2008, freemium game design expert Adrian Crook founded Adrian Crook & Associates. AC+A has since worked with over 120 clients, including many of the leading mobile & social game companies. Our focus is on delivering design- and product-management solutions that drive healthy KPIs, from retention to monetization to virality. We continually strive to stay at the forefront of this rapidly evolving industry by doing the in-depth work few others can.

Our team includes designers and product managers with experience in large and small organizations. Complemented by mobile strategists and freemium game economy designers with extensive experience, we are ready to take your game to the next level.

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Leadership

Adrian Crook, Managing Director
Adrian Crook Managing Director

Adrian Crook is an award-winning game design consultant with over 20 years’ experience in the social, mobile, and core games sectors. He has produced and designed over three dozen products across platforms ranging from early Nintendo and Sega Genesis to PlayStation 1, PlayStation 2, PC, Xbox 360, Wii, Facebook, iOS and Android, and Online. In 2006, Adrian was named Producer of the Year by the Canadian New Media Awards and his products have won numerous awards, including “Game of the Year.” Adrian has led multiple original IP products to market, with one product selling more than 1 million units on…

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Tony Lam, Operations Director
Tony Lam Operations Director

Tony Lam is a Partner at Adrian Crook & Associates with over 20 years of experience in the high tech sector having spent 16+ years in the video game sector with Electronic Arts and Microsoft. There, he had a variety of roles from Software Engineer to Business Unit COO garnering credits in over 70 game titles. At Electronic Arts, he was the COO of a large (300+ staff) product development business unit and was also Senior Director of the studio’s central development team focused on providing game art, game engineering, and central technologies to a wide range of products. He…

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Clients

Mobile Game Design Consultants

Mobile Game Design Consultants

Since 2008, Adrian Crook & Associates has worked with over 120 clients, including many of the leading mobile and social game companies. Our focus is on delivering design- and product-management solutions that drive healthy KPIs, from retention to monetization to virality. We continually strive to stay at the forefront of this rapidly evolving industry by doing the in-depth work few others can.

What our clients say about us

Hempire
LBC StudiosDennis Molloy, President

“AC+A were instrumental in bringing Hempire to reality. We brought the passion; they brought the expertise, and two years later with Hempire we have the… Read More

Lego
James LEGOJames Lema, Creative Director LEGO Life

"AC+A did a wonderful job and were highly collaborative with LEGO. Their associate very quickly became part of our team. He was exceptional in his… Read More

Farmville
Michael ZyngaMichael Waite, Executive Producer

"Adrian has come to the rescue for me as a senior design & production consultant at 3 different companies now. He is equally adept at… Read More