User acquisition and retention are important factors when you measure your return on investments on any external facing digital asset. Yes, running a successful user acquisition campaign may be your priority, however you should not forget to retain your users after turning them into highly valuable assets. At AdrianCrook + Associates, we have a team of experienced user acquisition and retention consultants that can help you streamline the entire process, from campaign implementation to level-up, purchase or registration, all the way to long-term user retention.
What Is User Acquisition & Retention?
Also known as UA, user acquisition is the process of gaining new users on the app. It the strategy for attracting your target audience and convincing them to use your offering. One of the ways to achieve this goal is to run advertising campaigns. Next, user retention is the app’s ability to retain its users over a specific period of time. The two major factors of measuring the retention are time and activity. With that, the latter does not need to be carried out from launch to launch.
Why Choose AC+A To Help You With User Acquisition & Retention?
If you require assistance in the areas of user acquisition or user retention, our integrated team of consultants works as an extension of yours to improve your customer conversion, app usability, and your overall impact. Guiding you with the best practices in acquisition analytics and providing you with the necessary tools to facilitate deep data dives, you will be able to gain long-term insights into your app and users’ lifecycles, as well as other important behavioral and usage patterns.