Scrabble | Adrian Crook & Associates

Scrabble

Electronic Arts Montreal, developers of the popular Scrabble app for Facebook and mobile, brought Adrian in to provide freemium, Facebook product management and live game development expertise.

Our deliverables included:

  • Competitive assessment
  • Social game design theory presentation
  • Feature and UX recommendations
  • High level design document for new version
  • Production leadership on the Facebook SKU
  • Sprint planning and oversight
  • Product management expertise specific to Facebook

Over the duration of the engagement, Adrian produced the Scrabble Beta as well as the launch and full deployment of the new version of Scrabble.