Introducing Compulsion Loop Weekly

Each week, over 500 games launch on the App Store and Google Play. Only a very small fraction of these are featured and even then, these featured lists are only meant for the general public. As video game professionals wanting to stay at the leading edge of our industry, it’s difficult to search out what new games we should be playing to stay current on the latest trends and techniques in art, design, UI, game styles, and genres. Just as important, we want to see the latest innovative strategies to increase engagement, retention, and monetization.

Compulsion Loop is AC+A’s (adriancrook.com) weekly pursuit of providing a Featured List for the games industry. Some games will be brand new and others will be older games you may have missed, but they’ll all have something you can learn from. If you have a game that you think your industry colleagues should try, we’d love to hear about it at games@compulsionloop.com. Don’t forget to tell us why industry insiders should be compelled to try out the game (see what we did there?).

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Subterfuge

Why Play? Multiplayer, “Risk-style” game. Two interesting techniques: 1) only one in-app purchase to unlock the ability to play multiple games at once, among other premium features, and 2) games take place over the course of a week (built in limited-timed events baked into gameplay).

Google Play App Store
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Smashy Road: Wanted

Why Play? Has been in the top downloaded charts since its launch with no signs of slowing down. Quick session gameplay of one-touch games combined with the monetization strategy of Crossy Road and midcore/cult appeal of Grand Theft Auto.

Google Play App Store
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Ketchapp Games

Why Play? Although they are best known for 2048 (most played game of 2014), Ketchapp has a collection of one-touch hyper casual games. These show very high cross-promotion affinity for their player base which supports consistent high rankings for the whole collection.

Google Play App Store
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The Walking Dead: Road to Survival

Why Play? Shows advantages of tying game progression to an entertaining story – players want to progress to unlock next chapters of the comic book. Game has many limited-timed events, characters and weapons — an added incentive to convert users to payers.

Google Play App Store
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Drive Ahead!

Why Play? One-touch, single-device, head-to-head battles provides tiny, bite-sized gameplay sessions with tons of upgrades, weapons and competition.

App Store
Compulsion Loop

CompulsionLoop is AC+A’s (adriancrook.com) weekly pursuit of providing a Featured List for those in the games industry. A look at the latest must-play apps, along with short, useful takeaways from our team of game design and product experts. If you have a game that you think your industry colleagues should try, we’d love to hear about it at games@compulsionloop.com. Don’t forget to tell us why industry insiders should be compelled to try out the game (see what we did there?).

Know a game that you think others should play? Let us know and tell us why we should play it.

Thank you for reading and we look forward to helping you discover more games that you can glean learnings from. Feel free to reply to this email or contact games@compulsionloop.com — we’re always happy to hear from you.

Have a great week!

- Adrian Crook www.adriancrook.com