Are Voice Apps a New Gaming Platform?
Guest Loop – Jonathan Yapp
The rapid adoption of voice assistants in smart homes and cars leads to the inevitable question: Is this a future gaming platform? Certainly, in Amazon’s Alexa Skill Store, gaming is a prominent category already, representing nearly one-quarter of the more than 10,000 skills available. But most early voice apps serve as proof of concept at best, while success in discovery, retention, and monetization on these platforms remains speculative.
Voice games are turn-based, making them a good fit within an RPG model like the classic text games Zork and Choose Your Own Adventure as well as trivia games and other car trip-worthy spoken games. Voice games rely heavily on …READ MORE
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– Jonathan Yapp | @m0therai
The Wayne Investigation
Why Play? This compelling interactive story is set in Gotham city and comes from a collaboration between Amazon and writers at DC Comics and Warner Bros, in the promotion of the movie Batman vs. Superman. It was the first project to combine professional audio content with Alexa and on release, it leads the skill store in engagement, ratings and time spent per user. Three starting actions leads users through as many as 37 user choices, taking the users down dynamic paths, with gameplay ranging from an efficient 15 minutes to a completionist 40. Amazon open sourced the tool they used to design this game, now called the Alexa Skill Designer.
Runescape Quests –
One Piercing Note
Why Play? Delivering one of the richest audio experiences on Alexa to date, Jagex studios adapted a classic quest from cult fantasy MMORPG Runescape. The player is tasked with solving a murder mystery at an Abbey, only for things to take a demonic turn. Gameplay involves investigating crime scenes, questioning subjects and solving innovative audio puzzles in a quest to catch the killer.
Baker Street Experience
Why Play? Another high fidelity audio experience, Schell games released this short interactive story set in the world of Sherlock Holmes, where you can explore a number of different environments, such as the famous study at Baker Street and Scotland yard. Baker Street was the first interactive adventure to use cards to push images and content to paired mobile devices.
Why Play? The Earplay team was already doing “interactive radio” on mobile and web and were quick to pivot towards voice platforms when Alexa came out. Their team believes that audio content evokes a strong emotional reaction, as evidenced by their prologue episode of Codename Cyngus on Alexa, with more chapters to come. Codename Cyngus offers intrigue and excitement influenced by old-time radio dramas and spy thrillers and is a casual game with an emphasis on audio entertainment.
CompulsionLoop is AC+A’s (adriancrook.com) weekly pursuit of providing a Featured List for those in the games industry. A look at the latest must-play apps, along with short, useful takeaways from our team of game design and product experts. If you have a game that you think your industry colleagues should try, we’d love to hear about it at email@example.com. Don’t forget to tell us why industry insiders should be compelled to try out the game (see what we did there?).
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Have a great week!- Adrian Crook www.adriancrook.com