Winning Analytics

An important part of our role as Mobile Game Consultants is to review the metrics of games to see where engagement, retention, and monetization could be improved. Although most games have integrated some sort of analytics platform, we still see clients who are tracking the wrong details or have not setup their analytics to track enough details to help improve their game.

Investment in analytics doesn’t end at paying your monthly SaaS fee, we encourage you to spend the time and resources to ensure that you are actually gaining information, knowledge, and insights from your analytics…not just data.

If we can help interpret that data and improve your game, let us know. As always, if you’ve played a game you feel belongs in the Compulsion Loop Weekly, send an email to games@compulsionloop.com.

Best,
Adrian

Compulsion Loop
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Skiing Yeti Mountain

Why Play? See their unique way of incorporating ads. As you ski, you’ll encounter billboards that transition into full-screen ads as you approach. These billboards are put up by an in-game character that goes out of business if you buy the IAP to remove ads. Monetization that is embedded into your storyline is always a smart move.

Google Play App Store
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Cavernaut

Why Play? Updated version of Lunar Lander nails the tilt screen controls. Premium ($1.99) title allows for long play sessions (20 minutes) that increases the stress and intensity with each passing minute (you really don’t want to die after investing 15 minutes in a run). Simple but surprisingly deep.

Google Play App Store
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Don’t Starve: Pocket Edition

Why Play? A premium survival game ($4.99) with unique art and music style makes you feel you’re playing a Tim Burton movie. The title is all the instruction you need to play this deep, rewarding game that manages to invoke many emotions. If you’re making a premium title, make the gamer feel they got a great deal.

App Store
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Two Dots

Why Play? Double the fun of Dots! Same simple, short gameplay as predecessor with more challenges limited by number of moves and number of fixed lives. Although lives regenerate slowly, the addictive mechanics will tempt you to purchase more lives or powerups to beat the challenging levels.

Google Play App Store
Compulsion Loop

CompulsionLoop is AC+A’s (adriancrook.com) weekly pursuit of providing a Featured List for those in the games industry. A look at the latest must-play apps, along with short, useful takeaways from our team of game design and product experts. If you have a game that you think your industry colleagues should try, we’d love to hear about it at games@compulsionloop.com. Don’t forget to tell us why industry insiders should be compelled to try out the game (see what we did there?).

Know a game that you think others should play? Let us know and tell us why we should play it.

Thank you for reading and we look forward to helping you discover more games that you can glean learnings from. Feel free to reply to this email or contact games@compulsionloop.com — we’re always happy to hear from you.

Have a great week!

- Adrian Crook www.adriancrook.com