‘Tis The Seasonality

Now’s the time of year (pre-Christmas, pre-Thanksgiving if you’re in the U.S.) when I think about the seasonality of mobile games.

Back when my partner Tony Lam and I worked in the AAA sector, Christmas was an obviously busy time for retail. In mobile, seasonality is slightly more complex. Christmas gift cards redeemed the week following December 25th can increase a game’s normal weekly revenue by 200% to 350%. An app store feature during the holidays has been known to drive up to a 10x download increase. Games that also release seasonal content, host events and update their app store icon can do even better.

How have your titles been affected by seasonality? What are you planning this year?

Best,
Adrian

Compulsion Loop
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Bears vs. Art

Why Play? Halfbrick throws us a knuckleball with this title. You play a Bear unleashed into an art gallery. Your job? Destroy all of the art. But it’s not quite that easy, with a challenging puzzle mechanic this one can get frustrating. But the fun factor is high and worth a look.

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Why Play? dulp is a fresh take on the “one-touch” addictive game play. Players try to time the launching of a ball to hit the correct target, and missing once causes instant death. However, instead of being an endless survival game like most one-touch games, dulp is broken into 150 levels, allowing the developer to sell in-app purchases to skip difficult levels.

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Neko Atsume: Kitty Collector

Why Play? This Japanese game recently jumped into the USA top 100 most downloaded and 300 top grossing when it was localized into English. The game’s simple core loop and collection based mechanics are a forceful argument that smart studios can still design compelling free to play games on a budget. Apparently, cats help.

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Monster Strike

Why Play? With over 30 million downloads and a reported 3.8 million per day, the #2 grossing Japanese hit is still giving Puzzle & Dragons stiff competition. The slingshot-style gameplay is the twist here on the popular collect & fuse formula.

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Episode – Choose Your Story

Why Play? Choose Your Story is a free-to-play spin on the choose-your-own-adventure game genre. Parts of the story are premium purchases – such as going backstage or a date with a desirable character. Recently, the developer has acquired the likeness for Demi Lavato, as this demographic has shown to respond well to Hollywood celebrities.

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Compulsion Loop

CompulsionLoop is AC+A’s (adriancrook.com) weekly pursuit of providing a Featured List for those in the games industry. A look at the latest must-play apps, along with short, useful takeaways from our team of game design and product experts. If you have a game that you think your industry colleagues should try, we’d love to hear about it at games@compulsionloop.com. Don’t forget to tell us why industry insiders should be compelled to try out the game (see what we did there?).

Know a game that you think others should play? Let us know and tell us why we should play it.

Thank you for reading and we look forward to helping you discover more games that you can glean learnings from. Feel free to reply to this email or contact games@compulsionloop.com — we’re always happy to hear from you.

Have a great week!

- Adrian Crook www.adriancrook.com